Print Power

Print Power: the communicative power of paper

Print Power, a EU project currently involving twelve member countries, is an organisation that aims to promote the use of paper as a means of communication.

The Executive Committee, which among other members comprises qualified marketing and communication experts, is committed to develop international initiatives to promote the value of communication using paper as an effective and sustainable media and involves all sectors in the value chain, from producers to distributors, printers, publishers and even postal service operators. A wealth of experience and know-how of inestimable value at the service of communication experts.

The Print Power organisation consists of two distinct brands, each with its own message:

- Print Power, which has launched the Effectiveness Campaign;

- Two Sides, which promotes the Sustainability Initiative campaign.

Effectiveness Campaign

This describes the importance of printed media as a marketing and advertising tool by emphasising and promoting the added value of paper communication.